The Medici were one of the great ruling families of Europe during the Renaissance. How did they come to rule? Not power, or money, or armies, but through the strength of their social network. And speaking of great historical social networks, analysis of the network of letter-writing during the Enlightenment is helping humanities scholars track the dispersion of great ideas across the world during that time, from Voltaire to Benjamin Franklin and everyone in between.
Relevant links:
https://www2.bc.edu/~jonescq/mb851/Mar12/PadgettAnsell_AJS_1993.pdf
http://republicofletters.stanford.edu/index.html